Rodrigo Torres Says Early Adoption of ChatGPT Advertising Could Be a Major Shift for Businesses

NAPLES, Fla. — As artificial intelligence continues reshaping the digital landscape, Rodrigo Torres, co-owner of serroTx Media, believes businesses are standing at the edge of what could become one of the most important advertising opportunities of the decade.

According to Torres, the recent expansion of paid advertising capabilities within ChatGPT signals a major shift in how companies may soon compete for visibility online.

“Right now, we are witnessing the early stages of what could become the next evolution of digital advertising,” Torres said. “This feels very similar to the early days of Google Ads or Facebook Ads, where the businesses that moved first gained a massive advantage before competition increased.”

Earlier this year, OpenAI began testing paid advertising opportunities with a limited group of larger companies through a beta program. Torres noted that the platform has now reportedly expanded access to a much broader range of businesses, creating what he describes as a “right place, right time” opportunity for brands willing to move quickly.

As AI-powered search and conversational tools continue growing in popularity, consumer behavior is also shifting. Torres explained that more users are relying on ChatGPT and similar AI platforms to help make decisions related to products, services, restaurants, hospitality experiences, and local businesses.

“Consumers are beginning to use AI differently than traditional search engines,” Torres said. “People are asking detailed questions and expecting personalized answers. Businesses now have the opportunity to position themselves directly inside those conversations.”

Torres pointed to several industry statistics that he believes demonstrate the momentum behind AI-driven search behavior, including estimates showing between 200 and 300 million active daily users on ChatGPT, along with growing percentages of users who now treat AI platforms as search engines.

He also referenced data suggesting that nearly one in four users now prefer ChatGPT over traditional search engines for certain types of searches, while younger generations — particularly Generation Z — are increasingly favoring AI tools over conventional online search methods.

“For businesses, being early matters,” Torres said. “Advertising costs are typically lower before platforms become saturated. That means lower cost per lead, lower cost per click, and more efficient ad spend overall.”

Torres believes the emergence of AI advertising will likely become an additional layer within broader digital marketing strategies rather than a replacement for existing platforms.

“This is not about abandoning Google or Meta,” he said. “It’s about understanding where consumer attention is moving and positioning your business ahead of the curve.”

Through RC Marketing Group, a company under the serroTx Media umbrella, Torres and his team are already helping businesses explore how AI-focused advertising strategies could integrate into their current campaigns.

“Businesses that adapt early are usually the ones that dominate later,” Torres said. “AI is changing the way people discover brands, and companies need to start paying attention now.”

More information about ChatGPT advertising strategy consultations is available through

RC Marketing Group