News

NAPLES, Fla. — In Southwest Florida, where luxury hospitality, upscale real estate, fine dining and premium lifestyle brands compete for attention every day, video has evolved from a marketing accessory into one of the most influential business tools available. For multimedia content producer David Justiniano, creating compelling video is about far more than cinematic visuals. Every production is an opportunity to strengthen a brand's identity, capture emotion and ultimately

NAPLES, Fla. — Entrepreneur and business strategist Gonzalo Torres-Giusti says sustainable business growth isn't built through shortcuts or viral moments. Instead, it comes from understanding how businesses operate, implementing scalable systems and committing to long-term marketing strategies that create lasting brand awareness. During a recent appearance on The Real Build podcast hosted by Bill Reiman, Torres-Giusti shared insights from his entrepreneurial journey, discussi

NAPLES, Fla. — Local entrepreneur and marketing strategist Gonzalo Torres-Giusti recently joined host Bill Reiman on The Real Build Podcast to discuss entrepreneurship, digital marketing, business growth and the evolving role of technology in today's business landscape. During the interview, Torres-Giusti reflected on his entrepreneurial roots, sharing how growing up in a family of business owners shaped his outlook on leadership and business development. "I've never seen my

In the evolving business landscape of Naples, few companies have built momentum as quickly as serroTx Media. The company, led by Rodrigo Torres, Gonzalo Torres-Giusti, Johanna Torres, and Cheyenne Torres, has emerged as one of Southwest Florida’s most recognized modern media and marketing groups, specializing in branding, digital advertising, creative strategy, content production, and business growth systems. Positioned as a parent company overseeing multiple media and market