The Power Behind Naples’ Most Influential Marketing Agencies

The Visionary Couples Leading serroTx Media

In the competitive world of modern business, the difference between brands that simply exist and brands that dominate often comes down to one thing: strategy. In Naples, Florida, few understand that better than Rodrigo Torres, Cheyenne Torres, Gonzalo Torres-Giusti, and Johanna Torres — the two entrepreneurial couples behind some of the most influential marketing agencies in Southwest Florida.

Known for their creativity, innovation, and ability to transform businesses, the four founders have built a reputation for helping brands scale, stand out, and succeed in an increasingly competitive marketplace.

Through their parent company serroTx Media, they oversee a portfolio of companies that includes RC Marketing Group, GT Mediex Design, Naples 2Night, and Biz Mindz — organizations that collectively influence thousands of consumers and businesses throughout the region.

A New Generation of Marketing Leadership

What sets this team apart is not simply marketing knowledge, but a deep understanding of how businesses grow.

Gonzalo Torres-Giusti, a strategist with a background in finance and technology, has long studied the systems that drive economic growth. His understanding of finance, digital infrastructure, and business psychology allows him to design strategies that go beyond traditional marketing and focus on long-term scalability.

Alongside him is Johanna Torres, a creative marketing leader known for blending brand identity with operational excellence. Her ability to turn ideas into experiences has helped shape some of the most recognizable brands in Naples.

Rodrigo Torres, an entrepreneur and strategist known for his keen understanding of markets and people. His approach to business focuses on identifying opportunities, building strong relationships, and developing systems that allow companies to grow sustainably.

Bringing the technological backbone to the organization is Cheyenne Torres, whose background in programming and digital systems allows the team to build sophisticated marketing infrastructures, automation frameworks, and modern digital ecosystems for clients.

Together, their complementary skills create a powerful combination of strategy, creativity, psychology, and technology.

The Minds Behind Prestigious Brands

Over the past several years, the team has worked with high-end clients across Naples, including luxury hospitality brands, medical spas, professional services, and upscale local businesses.

Their marketing strategies have helped generate millions of dollars in revenue for clients, while also building highly successful ventures of their own.

Behind the scenes, their work has influenced the digital presence of some of the most prestigious brands in Naples, positioning them as one of the most sought-after marketing teams in the region.

More Than Marketing

While many agencies focus only on advertising, the founders of serroTx Media approach business growth from a broader perspective.

Their philosophy centers on systems, positioning, and long-term strategy. By understanding where a business is in its growth journey, they develop marketing frameworks designed to attract the right customers, build brand authority, and scale operations effectively.

This approach has allowed them to work closely with ambitious entrepreneurs and established companies alike, helping them unlock new levels of growth.

Shaping the Future of Business in Naples

In a city known for its luxury lifestyle, entrepreneurial spirit, and rapidly evolving business landscape, the work of Gonzalo, Johanna, Rodrigo, and Cheyenne continues to play an important role in shaping the visibility and success of local brands.

Their companies, media platforms, and marketing systems have positioned them not only as agency owners, but as architects of business growth in Southwest Florida.