NAPLES, Fla. — Local entrepreneur and marketing strategist Gonzalo Torres-Giusti recently joined host Bill Reiman on The Real Build Podcast to discuss entrepreneurship, digital marketing, business growth and the evolving role of technology in today's business landscape. During the interview, Torres-Giusti reflected on his entrepreneurial roots, sharing how growing up in a family of business owners shaped his outlook on leadership and business development. "I've never seen my

In the evolving business landscape of Naples, few companies have built momentum as quickly as serroTx Media. The company, led by Rodrigo Torres, Gonzalo Torres-Giusti, Johanna Torres, and Cheyenne Torres, has emerged as one of Southwest Florida’s most recognized modern media and marketing groups, specializing in branding, digital advertising, creative strategy, content production, and business growth systems. Positioned as a parent company overseeing multiple media and market

NAPLES, Fla. — RC Marketing Group, part of the serroTx Media network, has announced the addition of Daniela Morado as the company’s new Digital Campaign Strategist, further strengthening the agency’s growing marketing and analytics division. Morado joins the Naples-based marketing agency with a background in marketing strategy, analytics and social media campaign development. She recently graduated from Florida International University, where she focused on marketing and digi

NAPLES, Fla. — As artificial intelligence continues reshaping the digital landscape, Rodrigo Torres, co-owner of serroTx Media, believes businesses are standing at the edge of what could become one of the most important advertising opportunities of the decade. According to Torres, the recent expansion of paid advertising capabilities within ChatGPT signals a major shift in how companies may soon compete for visibility online. “Right now, we are witnessing the early stages of

In today’s digital world, businesses are no longer competing only on products or services — they are competing on speed, organization, customer experience, and consistency. As digital advertising continues to evolve, automation has become one of the most powerful tools businesses can implement to increase conversions, streamline communication, and create scalable growth. At RC Marketing Group, a serroTx Media company, automation and customer journey systems have become a majo

The Visionary Couples Leading serroTx Media In the competitive world of modern business, the difference between brands that simply exist and brands that dominate often comes down to one thing: strategy . In Naples, Florida, few understand that better than Rodrigo Torres, Cheyenne Torres, Gonzalo Torres-Giusti, and Johanna Torres — the two entrepreneurial couples behind some of the most influential marketing agencies in Southwest Florida . Known for their creativity, innovat

NAPLES, Fla. — In the ever-evolving world of digital marketing, creativity and strategy stand as two of the most essential forces driving success. At serroTx Media , these two elements are not only recognized but intentionally separated into distinct departments — each playing a vital role in crafting campaigns that deliver measurable impact. Marketing, as the serroTx team explains, is built on layers — from branding and storytelling to analytics and execution. Yet, without