NAPLES, Fla. — RC Marketing Group, part of the serroTx Media family of companies, is highlighting the professionals behind its Ad Campaign Department as the agency continues to expand its work in digital advertising, lead generation and campaign strategy. The department includes Julia Hackeloer, Daniela Morado and Kendall Weck, who work closely with clients to help develop, manage and optimize advertising campaigns designed to generate measurable business opportunities. While

NAPLES, Fla. — serroTx Media has announced the addition of Kendall Weck to its growing team, joining RC Marketing Group as a new Digital Campaign Strategist. Weck brings a professional background centered on communications, client relations, brand marketing, partnership development and community engagement. Her experience includes building and maintaining relationships with clients, sponsors, local businesses and community organizations while supporting marketing initiatives

NAPLES, Fla. — Successful advertising campaigns require more than a compelling message. They depend on coordinated strategy, creative execution and a clear understanding of the client’s goals. At serroTx Media, multiple departments work together to develop advertising campaigns and sales funnels designed to help clients reach their audiences and generate measurable results. The process begins with the Client Relationship Department, which serves as the connection between each

NAPLES, Fla. — Local entrepreneur and marketing strategist Gonzalo Torres-Giusti recently joined host Bill Reiman on The Real Build Podcast to discuss entrepreneurship, digital marketing, business growth and the evolving role of technology in today's business landscape. During the interview, Torres-Giusti reflected on his entrepreneurial roots, sharing how growing up in a family of business owners shaped his outlook on leadership and business development. "I've never seen my

In the evolving business landscape of Naples, few companies have built momentum as quickly as serroTx Media. The company, led by Rodrigo Torres, Gonzalo Torres-Giusti, Johanna Torres, and Cheyenne Torres, has emerged as one of Southwest Florida’s most recognized modern media and marketing groups, specializing in branding, digital advertising, creative strategy, content production, and business growth systems. Positioned as a parent company overseeing multiple media and market

NAPLES, Fla. — RC Marketing Group, part of the serroTx Media network, has announced the addition of Daniela Morado as the company’s new Digital Campaign Strategist, further strengthening the agency’s growing marketing and analytics division. Morado joins the Naples-based marketing agency with a background in marketing strategy, analytics and social media campaign development. She recently graduated from Florida International University, where she focused on marketing and digi

NAPLES, Fla. — As artificial intelligence continues reshaping the digital landscape, Rodrigo Torres, co-owner of serroTx Media, believes businesses are standing at the edge of what could become one of the most important advertising opportunities of the decade. According to Torres, the recent expansion of paid advertising capabilities within ChatGPT signals a major shift in how companies may soon compete for visibility online. “Right now, we are witnessing the early stages of

In today’s digital world, businesses are no longer competing only on products or services — they are competing on speed, organization, customer experience, and consistency. As digital advertising continues to evolve, automation has become one of the most powerful tools businesses can implement to increase conversions, streamline communication, and create scalable growth. At RC Marketing Group, a serroTx Media company, automation and customer journey systems have become a majo

The Visionary Couples Leading serroTx Media In the competitive world of modern business, the difference between brands that simply exist and brands that dominate often comes down to one thing: strategy . In Naples, Florida, few understand that better than Rodrigo Torres, Cheyenne Torres, Gonzalo Torres-Giusti, and Johanna Torres — the two entrepreneurial couples behind some of the most influential marketing agencies in Southwest Florida . Known for their creativity, innovat

NAPLES, Fla. — As artificial intelligence continues to reshape industries around the world, entrepreneurs Gonzalo Torres-Giusti and Rodrigo Torres-Giusti say the conversation around the technology should shift away from fear and toward opportunity. According to the brothers, who are known for building and advising digital businesses in Southwest Florida, artificial intelligence is not designed to replace human value but to enhance it. “AI is not about replacing people,” Gonza

NAPLES, Fla. — After more than 16 years in business, entrepreneurs Gonzalo Torres-Giusti and Johanna Torres say one principle has remained consistent across industries, market shifts and economic cycles: a strong personal brand is no longer optional — it is essential. Drawing from their experience building and scaling multiple digital and marketing ventures, the couple views personal branding not as a trend, but as a strategic business asset rooted in psychology and long-term

NAPLES, Fla. — In the ever-evolving world of digital marketing, creativity and strategy stand as two of the most essential forces driving success. At serroTx Media , these two elements are not only recognized but intentionally separated into distinct departments — each playing a vital role in crafting campaigns that deliver measurable impact. Marketing, as the serroTx team explains, is built on layers — from branding and storytelling to analytics and execution. Yet, without

NAPLES, Fla. — In today’s fast-paced digital world, businesses need every advantage to capture attention and generate leads. Gonzalo Torres-Giusti, a Naples-based entrepreneur and co-owner of SerroTx Media, says podcasting is one of the most effective tools for achieving that goal. “Podcasting isn’t just content,” Torres-Giusti said. “It’s a way to build trust, educate your audience, and create meaningful connections that turn listeners into clients.” Torres-Giusti emphasizes

Naples, FL — As the digital marketing world moves at lightning speed, one Naples-based power couple—and the dynamic team behind them—are...

NAPLES, Fla. — In the competitive world of marketing and business strategy, few names carry as much weight in Naples as the Torres-Giusti...

NAPLES, Fla. — Biz Mindz Interviews, a serroTx Media company, has officially launched its new podcast studio after producing more than...

NAPLES, Fla. — The RECHARGE Health & Wellness event returned on August 9, 2025, to the Paradise Coast Sports Complex, drawing over 100...

If Gonzalo Torres-Giusti is the visionary strategist behind serroTx Media, his wife and business partner, Johanna Torres , is the...

The RECHARGE Health & Wellness event brought out more than 100 participants on Saturday for a morning of movement, connection, and...

Rodrigo Torres, the visionary co-owner of serroTx Media, made a guest appearance this week on 239 LIVE | Southwest Florida’s Talk Radio ,...