The Power Behind the Brand: Johanna Torres Builds Business, Family, and Community in Naples
- serroTx Media
- 1 day ago
- 3 min read
If Gonzalo Torres-Giusti is the visionary strategist behind serroTx Media, his wife and business partner, Johanna Torres, is the heartbeat that keeps it moving. With a commanding sense of organization, deep marketing experience, and unwavering focus on family and community, Johanna has become one of the most influential women in Naples’ growing entrepreneurial landscape.
As co-owner of serroTx Media—a parent company behind rising brands like GT Mediex Design, RC Marketing Group, Naples 2Night, and the business podcast Biz Mindz—Johanna leads not only operations, but also shapes the culture and long-term strategy behind the group’s growing success.
Her rise to business leadership, however, didn’t begin with media. It started with management, grit, and an early understanding of how to run large teams and complex systems.
Before launching into entrepreneurship full-time, Johanna managed a 300-unit property, overseeing everything from staffing and budgeting to tenant relations and marketing. That experience—demanding, detailed, and people-centered—honed her skills in leadership and operations, which now serve as the backbone of serroTx Media’s internal structure.
“I learned early that business isn’t just numbers and strategy—it’s people, process, and presence,” she said. “You have to show up, lead with empathy, and be clear about your vision.”
Johanna’s marketing instincts are second nature. She’s been instrumental in developing campaigns that resonate with high-end clientele, building brand voice consistency across platforms, and creating emotional connections between clients and their audiences. Whether it’s a hospitality group, a luxury service provider, or a growing startup, she knows how to position a brand for impact.
Born in Lima, Peru and raised in South Florida, Johanna met Gonzalo in high school. The two became best friends, partners, and eventually co-founders—building not only a family but also an enterprise grounded in trust, ambition, and shared values.
Their professional collaboration began organically. As Gonzalo focused on strategy and systems, Johanna naturally took the lead in client communication, project management, and campaign development. Together, their talents created a synergy that would form the foundation of GT Mediex Design, the creative engine of their media group.
Today, Johanna co-leads serroTx Media alongside Gonzalo, Rodrigo, and Cheyenne Torres. Her role includes overseeing internal operations, managing client relationships, and ensuring every campaign aligns with the group’s high standards of creativity and strategy. She’s also deeply involved in the transformation of Naples 2Night, helping grow it from a nightlife promotions platform into a reputable digital lifestyle magazine that celebrates local stories, businesses, and leaders.
Her leadership style is hands-on, organized, and rooted in emotional intelligence. Colleagues say she leads with grace, but doesn’t compromise when it comes to results.
“Johanna has a presence,” said one client in the medical spa industry. “She understands your business almost better than you do—and she’s never afraid to tell you what needs to change.”
In an era of fast growth and digital noise, Johanna is focused on building with intention.
For her, success isn’t measured in quarterly reports—it’s measured in team culture, client satisfaction, and the ability to provide a strong foundation for her daughters. At every level of serroTx Media’s operations, her influence is unmistakable.
“She’s the reason everything stays together,” said Gonzalo. “She brings order, care, and execution—things most companies never have enough of.”
As Naples continues to attract new residents, entrepreneurs, and investors, Johanna Torres stands as a steady force in the city’s business evolution. Whether she’s leading a campaign, structuring a partnership, or mentoring a new hire, she brings the same clarity and purpose to every interaction.
“I believe in building something that matters,” Johanna said. “For our clients, for our family, and for our community.”
And by all accounts, she’s doing exactly that.
