NAPLES, Fla. — Local entrepreneur and marketing strategist Gonzalo Torres-Giusti recently joined host Bill Reiman on The Real Build Podcast to discuss entrepreneurship, digital marketing, business growth and the evolving role of technology in today's business landscape. During the interview, Torres-Giusti reflected on his entrepreneurial roots, sharing how growing up in a family of business owners shaped his outlook on leadership and business development. "I've never seen my

In the evolving business landscape of Naples, few companies have built momentum as quickly as serroTx Media. The company, led by Rodrigo Torres, Gonzalo Torres-Giusti, Johanna Torres, and Cheyenne Torres, has emerged as one of Southwest Florida’s most recognized modern media and marketing groups, specializing in branding, digital advertising, creative strategy, content production, and business growth systems. Positioned as a parent company overseeing multiple media and market

NAPLES, Fla. — RC Marketing Group, part of the serroTx Media network, has announced the addition of Daniela Morado as the company’s new Digital Campaign Strategist, further strengthening the agency’s growing marketing and analytics division. Morado joins the Naples-based marketing agency with a background in marketing strategy, analytics and social media campaign development. She recently graduated from Florida International University, where she focused on marketing and digi

NAPLES, Fla. — As artificial intelligence continues reshaping the digital landscape, Rodrigo Torres, co-owner of serroTx Media, believes businesses are standing at the edge of what could become one of the most important advertising opportunities of the decade. According to Torres, the recent expansion of paid advertising capabilities within ChatGPT signals a major shift in how companies may soon compete for visibility online. “Right now, we are witnessing the early stages of

NAPLES, Fla. — Generating consistent, high-quality leads remains one of the biggest challenges for service-based businesses, especially as digital advertising costs continue to rise. But according to marketing strategist Rodrigo Torres of serroTx Media, the solution doesn’t have to be complex. In a recent interview, Torres outlined a straightforward strategy that businesses can use to attract a high volume of qualified prospects while keeping their cost per lead low: starting