serroTx Media: Naples-Based Family-Led Agency Redefines Digital Marketing in Southwest Florida

NAPLES, Fla. — In the competitive world of digital marketing, a new player is making waves by blending family values, cutting-edge technology, and deep community roots. serroTx Media, a parent company founded by the Torres-Giusti family, is transforming how businesses in Southwest Florida approach branding, advertising, and media.

With four founding partners — Gonzalo Torres-Giusti, Johanna Torres, Rodrigo Torres, and Cheyenne Torres — SerroTx Media is built on a unique foundation of trust, expertise, and innovation. Each founder brings specialized skills: Gonzalo’s strategic vision and financial background; Johanna’s marketing operations and client relations; Rodrigo’s digital strategy and systems knowledge; and Cheyenne’s programming and technological expertise.

“serroTx is more than just a marketing company,” said Gonzalo Torres-Giusti. “We are a family-driven business with a mission to help local companies grow by combining creativity with technology, including AI-driven strategies.”

The company’s name is a play on the family surname “Torres,” spelled backward and capped with an “X” to symbolize innovation and a forward-thinking approach. Based in Naples, the firm has quickly established itself as a leading digital media group in the region by managing a portfolio of brands that serve complementary niches.

At the forefront is RC Marketing Group, specializing in strategic paid advertising, videography, photography, and social media management. The agency has helped numerous high-end clients, especially in hospitality and healthcare sectors, to increase visibility and revenue through targeted campaigns.

Supporting the creative side is GT Mediex Design, which offers web design, branding, graphic design, and merchandise solutions to help businesses build strong visual identities.

Naples 2Night, once a nightlife promotion company, has evolved into a digital magazine covering local culture, business, and lifestyle. It serves as a vital connection point for the community, highlighting events and stories across Southwest Florida.

Rounding out the group is the Biz Mindz Podcast, a platform that shares real-world entrepreneurship experiences, offering valuable lessons and networking opportunities for business owners.

“The synergy between our companies lets us provide full-service solutions,” said Rodrigo Torres. “We focus on clarity, creativity, and measurable results to help businesses lead rather than follow.”

serroTx Media’s family-led leadership fosters a company culture grounded in collaboration and respect. The founders credit their diverse backgrounds and collective experience for their rapid growth and ability to generate millions in revenue for their clients.

Looking ahead, serroTx Media plans to expand its media reach, develop proprietary AI-driven marketing tools, and deepen community engagement through events and digital content.

As local businesses seek to navigate a rapidly evolving digital landscape, serroTx Media stands out as a beacon of innovation, community commitment, and entrepreneurial spirit in Southwest Florida.

For more information, visit serrotxmedia.com.