Leading with Vision: Gonzalo Torres-Giusti Transforms Strategy into Scalable Success
- serroTx Media
- 2 days ago
- 3 min read
Updated: 1 day ago
Gonzalo Torres-Giusti has worn many hats—banker, programmer, food industry entrepreneur, strategist, and now, owner of some of the most influential companies in Naples, Florida. Through every chapter of his journey, one constant remains: a bold vision, unwavering resilience, and a relentless drive to build systems that deliver meaningful, lasting results.
Now at the helm of serroTx Media, Torres-Giusti leads one of Naples’ most prominent digital media groups alongside his wife Johanna, his brother Rodrigo, and sister-in-law Cheyenne Torres. Together, the family operates a growing portfolio of companies—GT Mediex Design, RC Marketing Group, Naples 2Night, and Biz Mindz—that have quickly become recognized names among Southwest Florida’s top business and entrepreneurial circles.
Born in Miraflores, Lima, Peru, Torres-Giusti spent his childhood between the capital and the beach town of San Bartolo, where his father, a former banker turned entrepreneur, opened several local businesses—including the region’s first liquor store and largest bakery. These early experiences laid the foundation for Gonzalo’s future in business.
In 2000, the Torres-Giusti family immigrated to the United States, settling in Coral Springs, Florida, amid Peru’s political instability. Gonzalo, then a teenager, was focused on soccer and eventually earned a full scholarship to play in Missouri. But after a brief return to Peru for a professional tryout, he made a different decision—one that would change his life trajectory.
“I realized that business was where I could make the biggest impact,” Torres-Giusti said. “It wasn’t just about making money. It was about building something lasting.”
That mindset led him to study financial systems deeply, eventually working in banking to understand how the U.S. economy operated at a foundational level. By 2009, he launched a web development and programming company, drawing from skills he had been honing since age 13.
In 2012, Gonzalo opened a bakery with his family to fulfill his father’s dream. The business thrived for years before closing due to issues with a funding company. The setback was significant—but temporary.
“I went back into banking to regroup, but I never stopped planning,” he said.
In 2022, his brother Rodrigo launched a marketing agency with Cheyenne Torres, and the timing was perfect. The brothers reunited in business, blending Gonzalo’s financial expertise and vision with Rodrigo’s tech-forward thinking.
From that collaboration, serroTx Media was born—a parent company that now represents several high-growth brands. GT Mediex Design handles creative production. RC Marketing Group focuses on strategic execution. Naples 2Night, once a promotions platform, has evolved into a respected digital magazine. And Biz Mindz, their flagship podcast, is rapidly gaining traction as a business education and lead-generation tool.
The name “serroTx” itself is symbolic—“Torres” spelled backwards with an “X” for innovation, signaling their AI-first, data-driven approach.
Clients say the group’s secret weapon is Gonzalo’s ability to see the big picture.
“He understands human psychology, finance, systems, and branding—simultaneously,” said one executive who brought the team on to overhaul a major company's digital strategy. “Working with him is like having a CMO, CFO, and chief strategist all in one.”
In person, Torres-Giusti is charismatic but reserved, preferring to listen first and speak with intention. He’s known for his precision, integrity, and the uncanny ability to identify growth levers others overlook.
He and Johanna, his high school sweetheart and business partner, have built not just a company—but a family-led enterprise that’s redefining digital media in Naples. Their daughters remain at the heart of everything they do.
“My success doesn’t mean anything if I’m not sharing it—with my family, my team, and my community,” Gonzalo said. “Life is about sharing. That’s the real currency.”
As SerroTx Media expands into new markets and industries, Torres-Giusti shows no signs of slowing down. Drawing on experience across diverse sectors, he has proven that vision combined with execution can shape not just a business—but a lasting legacy.
