Rodrigo Torres Shapes the Future of Digital Media
- serroTx Media
- 3 days ago
- 3 min read
In a town known for its luxury, beaches, and booming real estate, Rodrigo Torres stands out not with flash, but with quiet precision. As co-owner of serroTx Media, Torres has become a driving force behind one of Naples’ fastest-growing digital media groups—without ever demanding the spotlight.
serroTx Media, a parent company founded by Rodrigo Torres, his brother Gonzalo Torres-Giusti, and their wives Cheyenne and Johanna Torres, oversees a growing portfolio of marketing and media brands including GT Mediex Design, RC Marketing Group, Naples 2Night, and the podcast Biz Mindz. Together, these ventures have helped generate millions in revenue for clients across hospitality, health care, luxury services and beyond.
But while the Torres name is becoming synonymous with innovation in Florida’s Gulf Coast, Rodrigo prefers to stay behind the scenes.
“He doesn’t say much at first—but that’s intentional,” said a longtime client in the hospitality industry. “Rodrigo listens first. Then he comes back with a solution that’s often better than anything we expected.”
That understated brilliance is part of what makes Torres a formidable strategist in business and marketing. Born into an entrepreneurial family and raised in Florida, the younger Torres brother was exposed early to systems thinking, finance and business leadership. Gonzalo, ten years his senior, paved the way as a mentor, but Rodrigo quickly carved his own path—As a business owner and digital strategist.
In 2022, after a decade of running a family business in the food industry, Rodrigo Torres and his wife Cheyenne, a skilled programmer, launched a marketing agency that quickly gained recognition for its automation capabilities and data-driven approach. At the same time, Gonzalo Torres-Giusti and his wife Johanna had launched GT Mediex Design, focused on creative digital marketing. Seeing a natural alignment in their missions, the two brothers decided to combine their strengths. Together, they established serroTx Media, a parent company created to unify their digital ventures and deliver even greater value to clients through innovation, strategy, and scalable systems.
Today, Rodrigo oversees operational systems and digital strategy for the group’s companies. His brainchild, RC Marketing Group, focuses on strategic planning and market positioning, while GT Mediex Design delivers high-end creative campaigns. Together, the brands serve a roster of high-end clients in Naples and beyond.
In addition, Torres helped revamp Naples 2Night from a promotions page into a full-fledged digital magazine, giving local businesses a new voice in the community. His systems-first approach was also instrumental in launching Biz Mindz, a business podcast designed to educate, network, and generate leads within the entrepreneur ecosystem.
The company name “serroTx” is a play on the family’s surname (“Torres” spelled backward with an “X” for innovation) and serves as a symbol of their mission: reverse-engineering growth through smart technology and strategy.
Though his resume boasts success in multiple industries, Torres remains low-key. Those close to him describe him as humble, methodical and deeply intelligent.
“He’s one of the smartest guys in the room,” said Gonzalo Torres-Giusti, his brother and business partner. “But he doesn’t need to prove it to anyone. That’s what makes him dangerous—in the best way.”
Outside of business, Rodrigo enjoys a quiet life with Cheyenne in Naples. The couple remains deeply involved in their community, often mentoring young entrepreneurs and helping local businesses find clarity through structure and technology.
As serroTx Media continues to expand across digital platforms and industry sectors, Rodrigo Torres remains its silent engine—quietly building, quietly winning.
