Coding the Future: Cheyenne Torres Blends Tech and Strategy at the Core of serroTx Media

In a media landscape driven by creativity and strategy, Cheyenne Torres brings a third—and often overlooked—pillar to the table: code. As co-owner of serroTx Media, Torres is the quiet force turning ideas into systems, strategies into platforms, and vision into executable infrastructure.

Cheyenne, a seasoned programmer and digital strategist, is part of the family powerhouse that built one of Naples’ most innovative media groups from the ground up. Alongside her husband Rodrigo Torres, brother-in-law Gonzalo Torres-Giusti, and sister-in-law Johanna Torres, she co-leads a portfolio of high-growth brands, including RC Marketing Group, GT Mediex Design, Naples 2Night, and Biz Mindz, the group’s flagship podcast.

“She’s the engine behind the automation,” said one local business owner whose company scaled its digital operations through serroTx. “You don’t always see Cheyenne front and center—but when you look under the hood, everything’s running because of her.”

Cheyenne's background in programming gives her a unique edge in a company that thrives on technology-powered marketing solutions. While the rest of the team focuses on brand, strategy, and client experience, she focuses on building the internal systems that make rapid execution possible. From CRM automations and custom dashboards to AI workflows and data analytics, Cheyenne’s fingerprints are on nearly every technical solution the group provides.

Born with an analytical mind and a love for solving problems, Cheyenne entered the tech world not for the flash—but for the functionality.

“I’ve always been obsessed with making things run better,” she said. “Business isn’t just about ideas—it’s about the systems that allow those ideas to scale.”

In 2022, Cheyenne and Rodrigo launched their first agency together, combining her tech foundation with his strategic insight. Their complementary strengths quickly gained attention from Naples’ top-tier clients—particularly those in the hospitality, luxury, and medical industries.

Gonzalo and Johanna were poised to relaunch and scale their existing ventures when the two couples combined their talents to form serroTx Media—a full-spectrum digital group founded on family values, precise execution, and intelligent systems thinking.

Cheyenne now plays a lead role in RC Marketing Group, the strategy-driven arm of the company. She designs back-end systems, manages internal operations, and builds scalable tools that have helped clients grow from small startups to multi-million-dollar brands. Her technical skill is matched by her precision—every campaign is tracked, every action measured, every outcome optimized.

“She has the ability to turn chaos into clarity,” said Johanna Torres. “While we’re crafting the message and planning the strategy, Cheyenne is quietly building the machine to deliver it.”

Beyond her technical contributions, Cheyenne is also known for her loyalty, focus, and deep commitment to her team and family. She is described by her colleagues as calm under pressure, direct in her communication, and highly protective of the integrity of their work.

“She’s one of those people who doesn’t say much unless it matters,” Rodrigo Torres said. “But when she speaks, everyone listens.”

While serroTx Media continues to grow its presence across Florida and beyond, Cheyenne remains focused on the long game—refining systems, optimizing performance, and keeping the company agile in a rapidly changing tech environment.

At home in Naples, she and Rodrigo live a life rooted in purpose, innovation, and a shared mission to build generational value. Together, they are not just building companies—they are building infrastructure that empowers others to grow.

“We’re here to create systems that last,” Cheyenne said. “Not just for us—but for our clients, our team, and our future.”

In a world full of noise, Cheyenne Torres is proof that quiet execution still wins.